Casio release a new digital camera called Casio Exilim EX-Z35 with high-performace without intimidating controls and settings.

The Casio EX-Z35 featuring some Easy Mode, face detection, 12.1M pixel resolution, 3x optical zoom lens, and eye catching compacy body for active lifestyes. The simple menu screen also offer seamless navigation and it will be available at $109.99 with black, pink, silver, red and blue colors.

Pentax release the new slim and stylish digital camera called Pentax Optio I-10 which looks like DSLR camera. The new Pentax Optio featuring flash unit and speaker in the up-mid and the front panel cover by high-quality leather texture.

The Pentax Optio I-10 has wide angle 5x optical zoom lens (28mm-140mm equivalent), 12.1 M pixel high resolution CCD sensor, 2.7-inch widescreen LCD and HD video capture at 720p (30fps).

Samsung introduced a new line of lower mid-range handsets the Samsung Shark 2 S5550 packs a 5 megapixel camera with autofocus, 3.5G support plus the social networking features.

The Shark 2 is the best spec handset of the newly announced carnivorous bunch but shares the aircraft-inspired design with the others. Samsung say that the S5550 can record video at up to 320 x 240 pixels at 30 frames per second, which is hardly great but should be just about passable for YouTube.

JVC released the new HD camcorder GZ-HM550 with integrated Bluetooth technology. The new Everio GZ-HM550 has CMOS sensor with 10.6M pixel for the reception of high quality video and full HD 9M pixel digital stills to its 32 GB of internal flash memory.

LG Electronics has unveiled its new multimedia phone LG-KC910 with 8M equipped with a built-in camera support ISO 1600, image stabilization, face detection function.

With only 13.95mm thick, the LG-KC910 adopts a full 3-inch touch screen. Other features included video recording, Geo feature marking a GPS receiver, 7.2Mbps HSDPA, WiFi and more. It should be available in October in Europe.

Olympus plans to deploy its new entry level digital camera Camedia FE-370 market in Japan, which will be available on August 28.

The adoption of 8 megapixel CCD with a 5x optical zoom lens and a 2.7-inch LCD screen, the Camedia FE-370 supports up to ISO 1600, Face Detection for a maximum of 16 people and a Smile Shot scene mode.

Casio plans to launch its digital compact camera exilim zoom EX-Z85 against the women of the market in Japan on August 29.

The adoption of a 9.1M CCD with a 3x optical zoom lens, the Exilim Zoom EX-Z85 function features Face Detection for a maximum of 10 people and way of filling smile. It also supports a 2.6-inch LCD screen, up to ISO 1600 and video recording at 30 frames per second.

The feature-packed Sony Cyber-shot H50 combines high-quality imagery with functions as a manual for precise control of creation. Compact and easy to handle, it has a solid, scratch resistant finish that enhances the aircraft feel premium.