Facebook Pages The Insider’s Guide
Consumers are increasingly turning to the Internet for information about companies and products. According to Jupiter Research, 70% of viral marketers report increasing brand awareness as one of the most successful areas of their social marketing campaigns. With more than 70 million active users, Facebook is the Internet’s leading social utility. Facebook Pages give businesses the opportunity to build a consumer base, sell products, run promotions, schedule appointments or reservations, share information, and interact with customers.
Today, hundreds of thousands of leading brands, restaurants, hotels, writers, filmmakers, bands, and retailers are leveraging Facebook Pages to reach consumers. Businesses now have the ability to expand their revenue base and acquire new customers through free Facebook Pages. Pages enable customers to interact, learn, purchase, and spread the word about your business to their friends. The key is Facebook’s stable and trusted platform, which gives companies the ability to connect with consumers and participate in the conversations they’re already having with their friends about their favorite local spots, artists, films and brands. This regular interaction gives businesses the opportunity to connect with existing and new customers as effectively as a face-to-face meeting.
Facebook offers you an unparalleled opportunity to connect with your fans and consumers—on their turf and in ways they find meaningful. By maintaining a Facebook Page and using all the available features, you can interact with consumers the same way they interact with friends and colleagues. Your biggest fans have probably already told a couple friends about your business in casual conversation, but Facebook’s technology makes it easy for them to spread the word instantaneously to all of their friends.
Facebook and its outside developers have built thousands of free applications for businesses, bands, and every other type of organization. Your Page comes with the basics pre-installed, but you can easily add whichever other applications are right for your business. For instance, a restaurant may choose to add an application for online ordering or reservations, while a film may add a cinema-locator so the user can find the nearest screening without ever leaving Facebook. You can even build your own applications. The more useful your applications are to your customers, the faster your fan base will grow.
Facebook Ads allow you to reach exactly the audience you want and bring them to your Page. You can choose your audience based on age, gender, geography, educational status, relationship status, and precise interests or keywords. Your ads can be socialized so that users’ interactions are reflected in the ads their friends see, increasingly the virality of your Page. You can run ads both in traditional locations and in the News Feed. As with your Page itself, the key to success with Facebook Ads is to experiment and iterate on your work.
Download PDF Manual Facebook Pages The Insider’s Guide
Related PDF Manuals:
- Facebook 101 User Guide
- How to Protect Your Privacy on Facebook: A Step-by-Step Guide
- How to Buzz with Facebook
- Facebook Developer Starter Guide
- Mafia Wars Facebook Tips and Strategy Guide
- Running Windows XP Mode with Windows Virtual PC
- Procedure to Upgrade Verizon FiOS Router and Configure Xbox 360 to connect with Microsoft USB WiFi Adapter
- Browser Security Lessons from Google Chrome
September 26th, 2009 | by admin |
